Yesterday’s Author’s Pick talked about 7 things you can do to grow your UK small business. Today, I’ll give you some tips to drive more traffic to your website.
In today’s online world, most businesses have a website. Most likely, your business has one too. But like a store, it has to have visitors. In the cyberworld, visitors to your site are termed “traffic”. And this isn’t the traffic we all hate every Monday morning and Friday evening. This is a really good kind of traffic: something that can make you money.
Long story short, you want to have lots of traffic on your site. The more visitors, the more potential customers. Of course, the more customers, the more money you stand to make.
If that got you excited, here are 5 things you can do to drive traffic to your site.
Know your competition
Not knowing what the competition is up to puts your UK small business at a huge disadvantage. Using software like BuzzSumo can give you a fairly good idea on what topics have caught the interest of readers, and are currently making the rounds of social media. These online services work by aggregating the social performance of specific sites and content and provide you with an at-a-glance view of the processed information. Once you know what people are exactly reading and talking about, it will be easier for you to develop timely and interesting content that will drive traffic to your website.
Make your site mobile-responsive
Long gone are the days when browsing the internet was done mainly on desktop PCs. Today, people are using their mobile devices not only to access the web to obtain information, but more importantly, to carry out a number of business-related transactions. For those starting an online business, the last thing you would like to do is to give your prospective clients a headache when browsing through your site.
You must therefore ensure that your website’s navigation is accessible and can be comfortably viewed across a range of devices, including tablets and smartphones. Mobile traffic covers a huge percentage of internet use these days, so make sure to take advantage of this.
And always consider a good hosting company to park your website.
Hey, that’s not all. Click here to find out the rest of the tips.
Would you like to know more tips to improve your UK small business?
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Every success to you,