Welcome to another Author’s Pick Weekend! This week, we are giving you great tips on improving and growing your UK online business. Of course, every one of us business owners want to grow as much as we can so we can earn more money. Certainly it would be nice to know some things that can make growth easier, especially for small businesses with only a few people (or even one person) running them.
Yesterday, we talked about the advantages of hiring a virtual assistant. Today, we’ll talk about ways of advertising your UK online business offline.
Wait, what? Why would anyone use traditional offline advertising for an online business?
That’s a very valid question, and you’ll find the answers here!
In the business world, all companies need publicity. How can people engage with your online business in the UK if they aren’t even aware that you exist? Even if you have the best home business ideas in the UK, consumers won’t buy from you if they don’t even know you. This is why you need advertising. You can even do it offline, even if your business is online!
When starting an online business in the UK, you have to put your name in the market so that people will notice you. Subscribing to ads will build your brand, and will keep your business on top of people’s minds.
Because you have an online business in the UK, you might think that you can only do your advertising online. Well, think again. Just because you have an online business doesn’t mean that you have no other choice but to build websites or create a fan page on Facebook.
Not everyone is online 24/7. There are hours each day that people spend offline. Because of this, you can catch the attention of the customers by promoting your UK online business offline!
The following are the top 5 offline advertising techniques you can use for your online business.
1. Freebies and giveaways
People like getting free items like mugs, shirts, mousepads, calendar, tumblers, bags, and pens with the name and logo of your online business in the UK. By constantly seeing these things, they are always reminded of your company.
Choose giveaways which you think are useful so that people won’t just throw them in a storage room.
2. Press releases
If you’re a business coach, you would usually conduct seminars and workshops, whether in front of a small group or a huge crowd. By submitting a press release to a news agency of local or general circulation, you can inform many people about your upcoming events.
Make sure that your press release is newsworthy, otherwise it will be junked by the writer or the editor.
Find the rest of the tips by clicking here!
Every success to you,