Apple. Microsoft. Google. Samsung. The biggest names in tech. And it isn’t just in tech that we have big names; we also have Macy’s, Debenhams, Marks & Spencer, and Woolworths in the retail world. All these names have one thing in common.
People know them well.
In fact, so well, that these names have become household words. Even just seeing their logos tells people a lot already. Whenever you see this, for instance:
You instantly think of the Mac and iPhone by Apple. The company and its logo have become a big part of our everyday lives, that it’s impossible to mistake them for something else. Heck, when you hear someone say “apple”, you think more about the computer company than the fruit. The company’s products have had that much influence in the world already, that it has changed the very meaning of a simple word.
So, then, what’s the point?
When people can easily identify your company, even without the name being mentioned, then you have achieved this. It’s when people can tie your products, adverts, design principles, and even packaging to your business. This means many good things, like having a loyal customer base, owning a large market share, and providing great customer experience. Additionally, brand recognition makes your marketing efforts easier, since people already have an idea what your business is all about.
So how do you do it?
Great customer experience.
Building brand recognition is about bringing customers the best product or service that will satisfy their needs. Also, it’s about providing prompt and helpful support whenever they need it.
Otherwise, if you don’t care about your customers, then you will only get a bad reputation. The brand recognition will be negative instead of positive. That happens the moment your clients equate your name to things like “easily breaks”, “poor customer support”, or “not worth the price”.
Easy to say, but it can be a challenge to do. But if you want any chance at acquiring brand recognition, it always has to start with your customers. Because essentially, they are the very people who get your business going.
And another aspect is equally important.
Have a good name.
Of course it has to be pleasant to see and hear. The catchier, the better. And it must be free of inappropriate double-meanings. You would not want to associate your business with something taboo, right?
Remember Jack Ma’s company, Alibaba? He chose that name for a good reason. In fact, having a good name is one of his rules for success.
This is how he did it. He asked a few people around him, “Do you know about Alibaba?” Everyone said yes. A lot of people were familiar with the story of Alibaba and the 40 thieves. Because the word was so widely known, Jack Ma saw its potential to be a great name for his company. And it worked wonders, for we now know Alibaba to be one of the world’s biggest online retailing channels.
You may think picking a name is easy, but don’t get overconfident. Once you’ve done this, you’re stuck with that name forever. Choosing a name is a serious game, so play it well. Make sure the name you give your business is something you will never regret in the future. Think about it very carefully, and never decide on impulse. To help you, it’s best to source opinions from other people too.
Combine these two, and you have a great formula for building brand recognition.
Disclaimer: This post is not sponsored by Apple or any of the companies mentioned above.
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