A UK small business shouldn’t stay at the same level forever. In fact, if you think big, it shouldn’t stay as a small business. Your aim should be to grow your business eventually.
As a business owner, certainly you would like to make money. At first, your profits are still small, so eventually you’d want more. And the only way to do that is to grow your business: get more customers, reach more people with advertising, and create more media exposure for your business, among others.
In today’s connected world, there are many convenient ways to grow your UK small business. These are things you can do both online and offline, which will surely boost your sales and increase your customer base. So, without further ado, here are seven tactics for growing your small business.
Be Active in Social Media
Most UK small businesses today have accounts on Facebook, Twitter, or Instagram (or all three of them) to market their products. In keeping with the latest tech, your business should have these accounts too. It’s almost a requirement these days so you can market your business effectively and reach the most number of people.
With the help of social media, people who are interested in your products can be your followers. They can help you advertise by liking, sharing, or retweeting your posts, and posting photos of your products on their personal accounts. Engagement is the name of the game, and you would want to make relatable, engaging, and shareable content on social media. The more your content has those attributes, the greater your exposure will be.
Buy Targeted Ads
Your best chance to reach your niche market is through targeted ads. You could use Facebook ads, which allow you to target specific locations, age groups, genders, and many other attributes. Customising your target audience makes your ads more effective, and lessens the cost of advertising as well.
Google is another good site to place your ads. Being the most used website in the entire internet, you’ll certainly increase your reach when running ads in Google search pages. It’s also niche-specific, so your ads will be more effective, targeting only your niche market.
(READ: Finding a good niche for your UK small business)
Hold Sales on Holidays or Special Occasions
Holding holiday sales or special event sales is a great way of boosting your income. Though prices are lower, it does increase overall sales and attracts more customers. In the end, it’s a win for your UK small business, not only in sales but also in publicity.
Establish a Rewards Programme
Rewarding loyal customers is an excellent way of keeping your clients close. You could adopt strategies like bonuses for purchases above a certain amount, or discounts for holders of a loyalty card. You can even give special perks for customers who refer your products to others. And you can even treat new customers to something special on their first purchase.
Rewarding your customers makes them feel that you value them a lot. Once you have their trust, they will keep coming back to you. Thus, even if your UK small business is still new, consider having a rewards programme.
Advertise on Webinars
Webinars, in addition to letting you teach online, lets you sell your products as well. A good way to do it is to mention short quips about your products or services during the course of your webinar. Think of it like a radio programme, with ads in between. But in this case, the ads are of your products only.
Open Yourself to Interviews
Interviews are perfect chances for you to share your expertise as an entrepreneur. If you run a consulting business, this is especially helpful. Being on interviews will give people an idea what your business is about, what you can offer them, and how good you are at what you do. The added publicity will certainly increase your client base, especially if you get featured on TV, radio, or magazines.
Open an Online Chat Room
A chat room on your website is the best way to get in touch with your customers. With it, your customers have a convenient way of reaching you. In turn, you can address their concerns quickly. Doing so gives you a good mark for customer service, and again it makes your customers feel that you care for them.
I’m sure that you found something useful that you can apply in your own UK small business. Start doing that soon, and watch your numbers grow, both in customers and in earnings.
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Every success to you,