Infographics are great ways to show helpful information to your audience. It’s not only used by marketers; even policymakers, scientists, doctors, and many other professions use it. In fact, anyone can use an infographic to present facts in a more visually engaging way.
But of course there is a correct way of using infographics. You can’t just pop random words, numbers, charts, and illustrations into it. It has to be presentable, understandable, and of course readable. So here are four guidelines to keep in mind when designing infographics.
1. More images, less text
It’s called an infographic for a reason. It’s not just about the info; it’s also about the graphics. In fact, the goal of an infographic is to present information visually. Add in charts, graphs, and illustrations to keep it visually engaging. It’s not a blog post, so keep the words to a minimum. Also, large font sizes are helpful in keeping everything readable.
Use images and illustrations to tell a story. Don’t just pick random visual assets; they have to be relevant to the message you’re conveying. Don’t do it this way:
2. Use statistics
Using well-researched data makes your infographic look a lot more credible. Additionally, infographics are a great way to present numbers and figures. But again, since it’s a graphic, don’t just put raw data in tables. Present the data visually using charts and graphs, like below:
Just don’t overdo it. Too many statistics, and you may end up confusing your audience instead. Another thing to keep in mind is to make the numbers meaningful as well. Give people a reference point. For example:
Drinking a can of Coke gives you 39 grams of sugar.
To the ordinary person, what is “39 grams” of sugar? They can’t measure that in their heads easily. So to make the interpretation easier, you could say:
Drinking a can of Coke is like taking nearly 10 teaspoons of sugar.
The quantities “39 grams of sugar” and “nearly 10 teaspoons of sugar” are equivalent, because 1 teaspoon of sugar is 4 grams. But then, the latter is easier to visualise, because people use teaspoons every day.
3. Give it some space
Sometimes you might be tempted to put in as much information as possible in your infographic. But that would actually do more harm than good. When you have too much information in your infographic, readability suffers a lot.
For this reason, give it some space. Quite literally, leave some space behind so people’s eyes are more relaxed when viewing it. Cluttering and stuffing the infographic with too much information will defeat its purpose. Just have a look at this cluttered example:
4. Make a catchy title
Last but not least, don’t name the infographic like an academic paper. You want people to read it, so don’t repel them at first impression through the title. Make it short, but sweet. A good rule of thumb is that the title should be not more than two lines. Two lines of large font size, of course. The title should grab people’s attention and make them want to look at the whole infographic.
Infographics are really great and helpful tools in content marketing. Used the right way, they will provide exceptional value to your audience and will help establish you as an authority in your niche.
Speaking of content, it’s also important to be knowledgeable about your niche. Why? Watch this video to find out.
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