Other than online marketing, there is a way to take advantage of video for your UK online business. You can use it to provide useful tutorials, and people love learning through video. This is through what’s called screencasting.
What is “screencasting” all about?
Essentially, it’s recording whatever is happening on your computer screen. You may also add narration along the way. You can do this through screen recording software like OBS Studio, ScreenFlow, or Screencast-O-Matic. It’s like a “camera” for your computer screen, but instead of pointing a lens at the screen, the software records the contents of the screen directly, and at full resolution. This way, it won’t appear flickery, pixelated, or overly bright. Also, the colours won’t appear off in the recording. It looks exactly as it is on screen.
Let’s say you want to teach your viewers how to crop a photo in Adobe Photoshop. You can do the process as you normally would, then talk about what to do step by step, while recording it with the software. After that, you basically have a tutorial video ready to go. You can then upload it to YouTube, Vimeo, or your preferred video hosting site.
What topics can you do screencasts of?
Usually anything that involves computer programs. Most screencasts are tutorial videos for complex programs like Adobe Photoshop, Premiere Pro, application builders, programming software, and the like. Some screencasts cover only a single topic – for example, how to change the background of an image in Photoshop. Depending on the difficulty of the topic, these screencasts may last anywhere from three minutes to thirty. Others are full-on tutorials, teaching people how to use all the functions of a program. These can last for several hours.
So what’s better: short screencasts or long ones?
It depends on your chosen topic, as well as how complex that topic is. If it covers a lot of aspects, then the screencast will be longer. Do take note, though, that many viewers do not have long attention spans. For them, the length of a video is a big factor in making the decision to watch it or not.
So if you want to reach more people and get your point across fully, it’s better to aim for short screencasts – 10 minutes should be enough at most. With this in mind, you may want to focus on one topic only per screencast. If it involves a lot of subtopics, make it into a series of short screencasts. For example, suppose you want to put out some basic Photoshop tutorials. In the first screencast, introduce Adobe Photoshop, what you can do with it, the interface, and the most important parts of the interface. Then, on the next ones, explain one activity each, like using the selection tools, using layers, changing colours, adjusting brightness and contrast, etc.
This way, your audience won’t be overwhelmed with too much information in just one video. It would also be useful for people looking for only a specific topic; they can watch only the “episode” with the topic they need.
Looking for an example of a screencast? Watch this video and find out what one looks like.
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