Testimonials and product reviews both serve well to convince potential customers to buy a product or service. Each one serves a different purpose, as shown in today’s infographic.
Some weeks ago, I talked about product reviews: different kinds of reviews, and what should go in them. But they can be tedious to write, requiring hours and hours of research and knowing nearly everything about the product. You may be asking: is there any good reason to write product reviews? Is it worth the time and effort?
We’ve already talked about product reviews before, and what should go into them. In case you’ve forgotten, today’s infographic lists the three essentials.
If you’re a UK affiliate marketer, imagine yourself as a customer for a minute. Before you buy something online, what’s the first thing you’re likely to do?
About Peter Bright
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