online business in the uk

Why Should You Use Targeted Traffic?

When you’re an affiliate marketer with your own website, traffic is your best friend. The more visitors your site has, the more potential customers you have. But not all traffic is beneficial.

 

Traffic that doesn’t lead to better conversion rates is wasted traffic.

UK affiliate marketing traffic conversion rates

Let’s put this into perspective. Say your site has 1000 visitors in a day. Of those 1000, 10 bought your affiliate products. That’s a 1% conversion rate. Too small, yes? So you pull some traffic and increased the visitors the next day to 10,000. Of those 10,000, 20 bought your affiliate products. At first glance, you may think you got more conversions, so it’s good. But look at the conversion rate: That’s just 0.2%, which is way worse than the previous one!

This is especially true when you’re dealing with a narrow and well-defined niche. In this case, it wouldn’t be wise to just pull all the traffic you can get your hands on into your site. For one, you aren’t sure if the majority of those visitors even know, much less care, about your niche. Those people that don’t know or care would simply click away from the site after a few seconds.

If you spent money to get that traffic, then all the more is it a waste. Knowing this, you may be wondering if there’s another way. Good news: there certainly is.

 

 

 

 

The solution is targeted traffic.

UK affiliate marketing targeted traffic

In other words, traffic that’s only aimed at people interested in your niche. Let’s say you run a gardening site, and you have affiliate links for different fertilisers. With that, the kind of visitors you’d want on your site are garden enthusiasts, landscapers, and the like.

So then, you should focus on reaching those kinds of people through your marketing. Use relevant keywords, write content about those keywords, and participate in online communities related to your niche. You can even buy targeted traffic if your budget allows.

 

When you’re reaching the right people, you’ll soon be smiling at your conversion rates.

home business in the UK partners

So whenever you’re looking into driving more traffic into your site, make sure that it’s focused, targeted traffic. Any additional traffic should bump up your conversion rates, not bring them down.

 

 

Would you like to know about one really helpful kind of content you can write for your audience?

This infographic tells you about it.


 

You might also want to learn about a proven online business idea. One that you can even copy yourself!

Click here to find out more. You won’t regret it. And it’s very affordable: just £1!

copy this idea

And if you like to keep on learning, wouldn’t it be great to get regular updates in your inbox, so you won’t miss anything? So if you haven’t done so already, apply for our small business tips newsletter. Leave your details on that page and I’ll send you my free report, “Online Business Ideas”.

Thanks and remember: Commit To Success! We are part of your team!

Peter

 

 

 

Summary
Targeted Traffic Will Increase Your Conversion Rates
Article Name
Targeted Traffic Will Increase Your Conversion Rates
Description
Traffic is great for your website, but not all traffic is beneficial. It's better to focus more on targeted traffic, and this is why.
Author

Get your Online Business Tips and a FREE eBook Guide


Pete
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply