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8 Tests To Your Perfect Niche
Did you miss me? I missed you, that’s why I’m back in touch!
I left you hanging a bit last time, niche finding – remember?
As I said, yes, by all means, build your business around something you are passionate about, there’s a big advantage in building a business around your passion.
You already have a built in motivation to get up and at ‘em in the morning, because you love your subject matter.
Which is great, as I pointed out before, but how do you know if your passion is in a niche that has a demand ( we call it ‘a hungry crowd’)?
Well, here’s 8 tests you can do to research if your niche has sufficient demand to build a successful business.
1 – Is there enough other people as passionate about your subject (aka niche) as you are?
This is fairly easy to do, go to your favourite search engine and enter a few words and phrases (one at a time, obviously – lol), then filter using time and select ‘past year’ have a look at the search results and make a note of the number of search results come back for those words and phrases. You want millions of return search result volumes.
2 – Is there competition for your niche?
There’s a number of free keyword research tools that can tell you how much competition there is in a niche over a period of time. Remember competition is good! You don’t want to have ‘High volumes of competition but any niche with medium competition means you have a good chance of making a viable business.
3 – Go deep!
Eh? WTF are you on about now? Go deep means to go more specialised in your niche, if you’re into video games, maybe go and research just PS4 games and products as a niche. If you like fishing, think about researching just sea fishing, fly fishing, I think you get the idea.
4 – Who’s talking about it?
You can check out forum search lists for the volumes and age of topics around your niche, the higher and more current the better.
5 – How many problems are there in your chosen niche and can you find better, unusual, new ways to help solve them?
6 – Can you make your own product (eventually) or will you only ever be able to sell other people’s products?
This is much more the case with physical products, but if you find a niche that has digital product opportunities, then there’s absolutely no reason why you can’t create and promote your own.
7 – Are you passionate about this niche (or sub-niche – remember going deep)?
It’s not enough to be interested in a niche if you want to be able to run a successful business in that niche, you have to be committed.
8 – If you don’t know where to start – just start.
Take your passion, create a blog page, join forums, post and tweet about your subject, see what interaction there is, what kind of videos are available. Just this action alone will start to make you think more creatively about your possible profitable niche.
I hope you’ve found this of interest and that you’ll go forward in your search for a successful online business.
You can start here at Passive School.
Google offers some excellent cloud-based services for your online business in the UK. The best part is that most of them are free, just like these three.
In the world of online marketing, content is still king. But with so much content available online, yours has to stand out from the rest. One great way to have your content stand out is through good readability.
If you have an online business in the UK, chances are you have a website. But of course, that website is no use without good design. And it certainly can’t be effective if not crafted carefully.
Do you take advantage of the power of video for your online business in the UK? If not, then now is the time. But what if you don’t have the equipment, nor the budget to buy them?
About Peter Bright
Entrepreneur and Business Development Coach · Barcelona, Spain Several businesses including management consulting, social media, online businesses, property investments, passive income creation and second income creation.
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