To be a good content marketer in the UK, of course you need high quality content. They should add value to anyone who sees them. If they don’t, they fall under “con-tent”. Wait what? What’s “con-tent”?
It’s those that con the readers into thinking it’s something valuable, when in fact it isn’t.
There are three main types of con-tent you come across quite regularly around the internet. Today’s infographic gives you a gist of what they are.
So whenever you create your content, by all means don’t bother with these three. They’re a waste of your audience’s time, which in turn is a waste of your time. More than that, it’s a great waste of your effort and resources.
Instead, create content that actually gives helpful, actionable information to your readers. They’ll thank you for it sooner than you expect.
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