How to find your niche that will keep you motivated?
In the good old days, actually not that long ago, but even a year’s a long time in the online world you know.
Anyway, the gooroos used to recommend that you should build your business, whether that’s online or a traditional brick-and-mortar business, around your passion. ‘Follow your passion’ they’d say..
Which is great, if you have a passion for public speaking, or sales and marketing, or social media, or online gaming – all these ‘passions’ have a massive following – millions of people are interested in these subjects and if you have a great passion for them, you can find a niche within a niche for yourself.
If you’d like to skip reading and want to know how you can start, click here. But if I were you, try to read along. 🙂
But what if you like something more quirky, maybe ‘trainspotting’ for example.
Now I am not for one minute knocking people who have a passion for the subject.
However, if you were thinking of starting a business with transporting as a niche, you would very likely go broke and lose a lot of time, energy and motivation.
You might be passionate to drive forward with your transporting business, but there is such a small market of interested people that it’s impossible to sell to them and create a sustainable long lasting business, even online.
So, I suggest you can follow your passion when researching your niche business, but make sure you do the right research before you decide to embark on that niche.
There are a few simple steps you can do to complete the research needed to see whether the niche has longevity.
Check my next article for that piece of information.
If you would like some coaching to get you started, I have partnered with a very successful online entrepreneur to provide an entry-level coaching course, you can take a look here…