Shiny Object Syndrome? Here’s The SOS Cure
It’s Tuesday, nearly the weekend! Not really, but let’s say its Friday. Guess what, when you are financially free and independent from a job, everyday will be like a Friday…
Anyway I digress,
Last time we chatted (well I chatted you read) I talked about Shiny Object Syndrome and the symptoms of it. I promised I’d help you fight the SOS ‘addiction’ so here it is….
DON’T BUY the SHINY OBJECT!
Ha ha, gotcha! Wait wait, that’s just me kidding around (well almost) as always with me there’s always a follow through / follow-up line.
DON’T BUY the SHINY OBJECT see if you can find it’s older brother / sister, it may even be free!
What the heck do you mean Peter? Some of you will be thinking (I don’t know what you others are thinking though).
Let me explain, so if you don’t recall the symptoms and stages of SOS go back to my previous newsletter and have a quick read, I can wait (well virtually in the cloud I can……)
Okay, back? Good.
This is what you do…. so the shiny object is called what? Let’s say it’s ‘Silver Bullet Widget SEO’ (You watch that’ll be a product on JVZoo in 90 days…)
By the way, if you want to be mentored on how to create and launch a product to market in 90 days – get in contact with me!
Right, so you know it’s SEO right (duh – yea!)
Now go watch their sales video and read the sales page, if there’s a demo video of the product watch that too.
While you’re watching look for the features and big problem that the product is solving.
When you have your list you do the following…
Go and search for those features and problems online. So use the the features as part of the search term along with SEO, look for the problem, but in the form of a question.. ‘how can I <problem>’…
‘Why can’t I <problem>’, or, ‘best ways to stop / solve <problem>’ or ‘system to <problem> for SEO’
The results you’ll get back will likely include the product (it better do as the product is the silver bullet SEO !!! LOL ), but also in those search results will be some golden nuggets.
Chances are you may well find a free older version of the one you were about to purchase, or just as likely a similar product that’s quite mature in it’s lifecycle but still available, potentially for less.
If you find yourself in this situation and you follow my ‘treatment’ let me know how you get on.
Until next time….