Before, people use the internet, mainly for information and recreation. They skim through the internet pages to research or to mingle with people from all parts of the globe. Way back then, this is a phenomenal breakthrough. Imagine, with just one click, the information superhighway has been made open for you. Read more
In the world of online marketing, content is still king. But with so much content available online, yours has to stand out from the rest. One great way to have your content stand out is through good readability.
Video is perhaps the most engaging tool you can use for content marketing in the UK. It stimulates both vision and hearing, capturing people’s full attention. In fact, 87% of online marketers today use video, based on a report by Hyperfine Media. Therefore, you should take advantage of it now more than ever.
When you’re doing content marketing in the UK, there are many options to choose from. Certainly, writing articles may be the easiest thing to do, but it isn’t the only way. There are other kinds of content as well, each with their own merits.
Social media can be your best friend when it comes to content marketing in the UK. Twitter, Facebook, and others are convenient platforms to spread the word about your content. But of course, the more you use it, it could get boring. But there is a way to stay relatable.
Reddit – also known as “the front page of the internet”. This is mostly where hot, viral internet phenomena happen first. Someone on reddit stumbles upon something good, shares it on the site, and it explodes. Before you know it, nearly the entire world wide web is talking about that something. With that sort of power, why not also use it for your online business, right?
Infographics are powerful tools every content marketer in the UK should use. Since they’re visual, they’re more engaging, and people will pay more attention to them than a regular article or blog post. Still, there are many bad infographics in the web today, and you would want to avoid making a bad one yourself.
Content marketing isn’t dead in 2017. It can still be a useful technique for your online business in the UK. As long as the internet exists, content will always have its place. People will continue scouring the web for the best content that satisfies their curiosities.
About Peter Bright
Entrepreneur and Business Development Coach · Barcelona, Spain Several businesses including management consulting, social media, online businesses, property investments, passive income creation and second income creation.
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