Choosing a product to sell without knowing the demands of the market is the wrong way to start an online business in the UK. Before anything else, you need to define your niche market.
What do we mean by niche market? According to Wikipedia, a niche market is the subset of the market on which a specific product is focused. To make things clear, I’m giving you an example. Let’s say you want to be part of the food business. Of course, the competition in the food industry is pretty tough. I’m sure you’re aware that there are lots of major players, which contribute to the saturation of the market. Since you’re still a rookie in online business in the UK, you don’t have the capacity, much more the resources, to compete with these multi-billion dollar companies.