An essential part of affiliate marketing is the affiliate link. This will direct buyers to the seller’s landing page, where they can make the purchase, and it also tells the seller that the customer bought the product through your affiliate link. It’s the basic framework of the business of affiliate marketing.
If you promote more than one product, then of course you’d have more than one affiliate link. But for any one product, it doesn’t mean that you can only have one affiliate link per product. This is especially true if you’re a Clickbank affiliate.
Clickbank allows you to have more than one affiliate link for one product. You can have a separate one for your blog, a separate one for social media, and a separate one for forums like reddit, for instance.
Now you may be asking, “Why do I need to have separate affiliate links?”
The answer is testing. As I said before, comparing methods and tracking analytics is very important in affiliate marketing. It’s likely that you’re using different platforms to promote your affiliate products, so having separate links for each platform is quite helpful. You can track how you did in each platform through the separate links. That way, you’ll know which platforms are doing well and which ones are not.
Knowing those statistics, you can then adjust your strategy accordingly. Focus on the strong areas, and find ways to strengthen them further. At the same time, you may want to abandon the areas that are stagnant or declining.
But of course, overall, it’s up to you to decide. If you think a platform that’s stagnant has the potential to grow further, you can keep it. Just make sure to refine your strategy, monitor it well, and see what happens. If it performs much better, then great; you can keep going with it. But if it really fails to deliver, then perhaps it’s time to find another platform. There are many out there anyway.
Experimentation can be fun, but of course, recognise when things are not working out. As Albert Einstein said, doing the same thing over and over again, but expecting a different outcome, is insanity.
All this talk about affiliate marketing could be overwhelming to you, especially if you aren’t sure if you should do it. If you have those doubts, check out this pros and cons infographic. That should tell you if affiliate marketing is something you would like to get into.
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