Testimonials and product reviews both serve well to convince potential customers to buy a product or service. Each one serves a different purpose, as shown in today’s infographic.
This does not mean that one is better than the other, though. Both testimonials and product reviews have their uses, and the best thing to do is to use them both in tandem. They complement one another, just like fish and chips.
Also check out this proven online business idea. You can even copy it yourself!
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