Yes, you can make money on Craigslist. In fact, it’s a great UK online business idea, and it isn’t that hard to start, since you already have a platform in place. You just need to find products and sell them.
These 5 tips are essential to know if you intend to make money on Craigslist.
1. Post ads on Craigslist strategically
An ad posted on Craigslist appears for 45 days before it is taken down. When a new ad is posted, the older ads go to the lower part of the page or to the next pages. This is to prioritise a newer ad over the older ones.
Sometimes, a vendor posts multiple ads, which is fine as long as they are not for the same product or service. Otherwise, the multiple ads will be marked as spam.
Let’s say you’re a jeweller. You can post ads for an 18-carat gold necklace, a pearl bracelet, a diamond ring, and a pair of earrings separately, all in the same day. All the ads will appear on the top spot of the same page. Of course, when there are newer ads posted, your ads will be pushed below the page or to the next succeeding pages. You don’t want that to happen because your customers might not see your ads anymore.
What you must do is to delete your ads after 48 hours and then repost them. In this way, your ads for the different pieces of jewellery will be back to the top spot.
Just don’t do this before the 48 hours is up; otherwise those would be marked as spam, and you don’t want that.
2. Add images to your Craigslist ad
As the popular saying goes, “a picture is worth a thousand words”. Having pictures of the product you’re selling makes your ad a lot more believable. The pictures tell customers that what you’re selling is the real deal (otherwise they may think you’re just a scammer). Also, you give your customers a preview of what your product looks like.
Of course, use photos that you took yourself of the actual product! Don’t just swipe a picture off of Google Images or the manufacturer’s website. If you’re selling a genuine product, then you should post genuine photos of the real thing as well!
3. Reply to enquiries
Talk to your customers so you can find out if they’re really serious about buying. It’s good to answer any questions they may have about the product as quickly as you can; immediately, if that’s possible. Interacting with your potential buyers will further improve your credibility too.
As with any good UK online business idea, having good relationships with your clients is essential. Therefore, strive to make good with the interactions with your prospective buyers.
4. Create a clear, concise, and catchy ad
Be direct in informing your customers about your product. Place keywords on the heading and use appealing words and phrases in your ad.
In matters of design, don’t go crazy with the colours! For instance, red font on a blue background is difficult to read. Also, orange and yellow or yellow and purple are not a good combination. Use the colour schemes that designers use, which are usually based on the colour wheel. Some examples of these are complementary, analogous, and triangle colour schemes.
Remember that you don’t need to go over the top in designing your ad. Oftentimes, simplicity is key. You’ll grab people’s attention more, actually, with simpler ads.
The advertising world is already overloading people’s minds with information. You don’t want to contribute to giving people bad migraines, now do you? Well then, keep it simple and avoid the drivel!
5. Promote your ad
Even a good UK online business idea such as this is still not good enough if you don’t promote it. Of course, you should go ahead and tell everyone about your Craigslist ad! You can add a link to your ad to your email signature, for one. Also, you can also post your ad to other platforms and websites. Take full advantage of the internet to reach your target audience. Use social media and get people to share the ads as well. The greater your reach, the more people will know about your product, and the more customers you’ll have.
Remember, even the best ad in the world cannot sell a product if nobody sees it.
Hard work, a good business plan and strategy, and a positive attitude are your keys in starting an online business!
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